Harnessing the power of social media for recruitment

The popularity and importance of social media has become too strong for organisations and businesses to ignore. Recruiters in particular need to understand how to use forums such as Twitter, Facebook and LinkedIn to ensure they are finding the best candidates in the most cost-effective way while developing their organisation's brand and online presence. 

The Guardian will bring together its tremendous expertise in both social media and recruitment to provide advice and support for recruiters. Attendees of our half-day seminar will enjoy unparalleled insight into how to get started and how to perfect their approach in using social media for recruitment.

You will learn what works, and crucially, what the pitfalls are. You will come away with new ideas, things to try, evidence to present to your manager and colleagues and a complete de-mystification of the use of social media in recruitment.

Who should attend?

• HR directors and managers
• Recruitment agency staff
• Employers
• Headhunters

What you will learn:

• How the Internet and social media works
• Social media golden rules for recruiters
• How to design a social media recruitment strategy
• Practical things to try
• Common pitfalls

Session leader:

Sophie Relf

Sophie Relf is head of marketing strategy for the Guardian's Business & Professional division. She has over ten years' experience in senior sales and marketing positions for leading recruitment websites including Guardian jobs, Totaljobs and Workingthing.com and is also a published author on career management. She is a marketing innovation award winner - OnRec 2007 GradU8 virtual careers fair UK & NL - a member of the Institute of Practitioners in Advertising and Internet Advertising Bureau, a non-exec board member (for internet strategy) with graduate network start-up Gradvine and the founder/owner of siteAssets internet consultancy.

Please arrive 30 minutes prior to the seminar commencing.

For more information, call 0203 353 4059 or email seminars@guardian.co.uk.